Someone is sitting in the shade today because someone planted a tree a long time ago.
Warren Buffet (probably)
Every customer starts as a prospect – a seed with immense potential. With the right care and nourishment, this seed can flourish into a mighty presence.
I founded oacorn as a boutique marketing consultancy focused on helping B2B manufacturing companies expand. My approach centers on fostering efficient, consistent communication tailored to distinct customer segments, underpinned by carefully maintained and detailed customer data. Above all, I believe that close collaboration between marketing and sales teams is the key to unlocking unprecedented growth and success.
The mission of oacorn is to help our clients nurture each prospect, guiding them toward realizing their full potential, ensuring that every connection at every stage along the customer journey takes root and grows into a thriving, lasting relationship.
The meaning of “oacorn”
The company name, “oacorn” [/oʊˈkɔrn/] is a combination of Oak and Acorn. One comes from the other just like the Account comes from the Lead. The nourishment that enables this growth comes from the careful interactions between a company and its clients throughout the customer journey. Whether initiating with a tradeshow meeting or a whitepaper shared on social media, the moment a customer reaches out marks the beginning of a relationship that require attentive listening, serving, and providing. From here, the relationship only strengthens.
About me
Originally from Sweden, I have spent two decades across three different continents working with B2B industrial marketing and communications, Customer Relationship Management, intranets, and project management. I have witnessed the digital transformation change how businesses interact and maintain a digital-first approach. However, I also believe in the significance of personal meetings. The challenge lies in making all channels work together—from the whitepaper or search ad, through webinars and email subscriptions, to the live event and the handshake that seals the deal.
I look forward to hearing your story.
Ulf Wisen
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